Comments on: What’s my name, #$%&*? http://www.halfagain.com/general-marketing/whats-my-name.html Making money the old fashioned way. Wed, 05 Aug 2009 00:40:51 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Netfleet http://www.halfagain.com/general-marketing/whats-my-name.html/comment-page-1#comment-1290 Netfleet Wed, 05 Aug 2009 00:40:51 +0000 http://www.halfagain.com/general-marketing/whats-my-name.html#comment-1290 Thanks for the info - don't forget to post about the Australian domain name industry - it's really starting to take off... Thanks again Thanks for the info – don’t forget to post about the Australian domain name industry – it’s really starting to take off… Thanks again

]]> By: sgk http://www.halfagain.com/general-marketing/whats-my-name.html/comment-page-1#comment-295 sgk Sat, 23 Aug 2008 20:50:35 +0000 http://www.halfagain.com/general-marketing/whats-my-name.html#comment-295 It was a really great article. Thanks men. It was a really great article. Thanks men.

]]> By: What does Heekya mean? | Talk Heekya... | Our Story http://www.halfagain.com/general-marketing/whats-my-name.html/comment-page-1#comment-283 What does Heekya mean? | Talk Heekya... | Our Story Fri, 20 Jun 2008 20:45:53 +0000 http://www.halfagain.com/general-marketing/whats-my-name.html#comment-283 [...] again marketing also has added their $.02 about the naming [...] [...] again marketing also has added their $.02 about the naming [...]

]]> By: Allan Gardyne http://www.halfagain.com/general-marketing/whats-my-name.html/comment-page-1#comment-216 Allan Gardyne Thu, 28 Feb 2008 01:41:52 +0000 http://www.halfagain.com/general-marketing/whats-my-name.html#comment-216 Superb article, Scott. We were recently doing research for a new business name, and were pleased with the name we came up with, and were delighted to find that the domain name was available. However, an intellectual property lawyer we consulted scoffed at our choice. He said our name was too generic. So in the Basic Stuff section, I'd like add point 10: Choose a name that can be trademarked. For example, if you're selling apples (we're not) and you choose "Juicy Apples" you'll find your name is too generic to be trademarked. If you're building an empire you'll sell one day, keep in mind that your future buyer would prefer your business and your products to have a trademarked names. Superb article, Scott. We were recently doing research for a new business name, and were pleased with the name we came up with, and were delighted to find that the domain name was available. However, an intellectual property lawyer we consulted scoffed at our choice. He said our name was too generic.

So in the Basic Stuff section, I’d like add point 10: Choose a name that can be trademarked. For example, if you’re selling apples (we’re not) and you choose “Juicy Apples” you’ll find your name is too generic to be trademarked.

If you’re building an empire you’ll sell one day, keep in mind that your future buyer would prefer your business and your products to have a trademarked names.

]]> By: Ammarah Javed http://www.halfagain.com/general-marketing/whats-my-name.html/comment-page-1#comment-196 Ammarah Javed Wed, 30 Jan 2008 19:34:15 +0000 http://www.halfagain.com/general-marketing/whats-my-name.html#comment-196 Hi Scott! I'm going to establish an IT company plzz suggest some name. Regards! Ammarah, Hi Scott!
I’m going to establish an IT company plzz suggest some name.

Regards!
Ammarah,

]]> By: Andrei http://www.halfagain.com/general-marketing/whats-my-name.html/comment-page-1#comment-194 Andrei Wed, 23 Jan 2008 00:38:06 +0000 http://www.halfagain.com/general-marketing/whats-my-name.html#comment-194 Hi Scott, It was a really great article. Thanks a lot. Andrei Hi Scott,

It was a really great article. Thanks a lot.

Andrei

]]> By: Naming Tips http://www.halfagain.com/general-marketing/whats-my-name.html/comment-page-1#comment-155 Naming Tips Sat, 29 Dec 2007 02:13:02 +0000 http://www.halfagain.com/general-marketing/whats-my-name.html#comment-155 As a naming and branding consultant, I agree with Scott on these two points... There is NO chronological set of events that promise to lead you to naming perfection. There is NO set of naming principles you must adhere to. Nearly every case I deal with has its own set of requirements and idiosyncrasies. For example, consultants seem to prefer invented names while internet based retailers like the wacky stuff. And it really comes down to fitting names to their client, since after all, they are the ones that have to live with it. I also recommend names that are easy to say and spell and are meaningful. But there are exceptions. We named on benefits management company Liazon.com, because the invented/altered spelling was actually easier than the real one... liaison. So like any profession, naming requires knowing the general rules, but also knowing when to break them. And in the end, the company itself defines the names. Ruth Chris's Steak House is a terrible tongue twister, but they serve a mean steak. So quite a number of companies succeed despite their name, not because of it. For those interested, I'm offering free naming advice for the next two weeks in preparation of a new naming/branding show on VoiceAmerica.com. You can leave a question/comment at http://Blog.PureTungsten.com Thanks! Phil As a naming and branding consultant, I agree with Scott on these two points…

There is NO chronological set of events that promise to lead you to naming perfection.
There is NO set of naming principles you must adhere to.

Nearly every case I deal with has its own set of requirements and idiosyncrasies. For example, consultants seem to prefer invented names while internet based retailers like the wacky stuff. And it really comes down to fitting names to their client, since after all, they are the ones that have to live with it. I also recommend names that are easy to say and spell and are meaningful. But there are exceptions. We named on benefits management company Liazon.com, because the invented/altered spelling was actually easier than the real one… liaison. So like any profession, naming requires knowing the general rules, but also knowing when to break them. And in the end, the company itself defines the names. Ruth Chris’s Steak House is a terrible tongue twister, but they serve a mean steak. So quite a number of companies succeed despite their name, not because of it.

For those interested, I’m offering free naming advice for the next two weeks in preparation of a new naming/branding show on VoiceAmerica.com. You can leave a question/comment at http://Blog.PureTungsten.com

Thanks!

Phil

]]> By: NetMarketZine http://www.halfagain.com/general-marketing/whats-my-name.html/comment-page-1#comment-113 NetMarketZine Thu, 13 Dec 2007 07:51:27 +0000 http://www.halfagain.com/general-marketing/whats-my-name.html#comment-113 Hi Scott! Thanks for the great article. I got a lot out of it. Another great thesaurus tool I use is a compact-yet-cool desktop application called WordWeb.It's shareware written and maintained by some bit jockeys at Princeton You can get in from WordWeb.info. Very powerful (much more so than the online tools). Hi Scott! Thanks for the great article. I got a lot out of it.

Another great thesaurus tool I use is a compact-yet-cool desktop application called WordWeb.It’s shareware written and maintained by some bit jockeys at Princeton You can get in from WordWeb.info. Very powerful (much more so than the online tools).

]]> By: The Weekender: A Billion Page Views http://www.halfagain.com/general-marketing/whats-my-name.html/comment-page-1#comment-99 The Weekender: A Billion Page Views Fri, 07 Dec 2007 21:53:25 +0000 http://www.halfagain.com/general-marketing/whats-my-name.html#comment-99 [...] week Scott Timble’s blog post What’s my name, #$%&*? made it onto the del.icio.us hotlist, his subscribers doubled, 325 people bookmarked his site and [...] [...] week Scott Timble’s blog post What’s my name, #$%&*? made it onto the del.icio.us hotlist, his subscribers doubled, 325 people bookmarked his site and [...]

]]> By: Ray James http://www.halfagain.com/general-marketing/whats-my-name.html/comment-page-1#comment-93 Ray James Fri, 07 Dec 2007 09:48:13 +0000 http://www.halfagain.com/general-marketing/whats-my-name.html#comment-93 Speaking as someone who has spent some considerable time trawling the net for useful sites to assist in finding business/product names I can honestly say the resources you have found represent a massive timesaving for anyone going through the naming process. Your advice is just as important and valued. Thank you Speaking as someone who has spent some considerable time trawling the net for useful sites to assist in finding business/product names I can honestly say the resources you have found represent a massive timesaving for anyone going through the naming process. Your advice is just as important and valued. Thank you

]]>