Here’s a quick little thing I’ve been doing since starting this blog that’s been GREAT for initiating new relationships -

Blogs naturally get links.  I make a post, one of our readers finds it interesting and posts a link to us for their own readers. But, instead of doing the ‘usual’ thing and simply looking fondly at the new links to my blog, then moving onto my next task, I’ve started individually emailing every person that links to us and thanking them.

The problem:  It’s easy to think of the internet as a faceless environment, so, the idea here is to think of your website as if it’s a brick and mortar business.  Think of it this way.  If you run a sandwich shop and the mechanic across the street is continually sending his customers over to your place for a sandwich, wouldn’t you personally thank him?  Maybe set up some kind of beneficial relationship?

The web’s no different.  If Joe over at thecarblog.com is sending traffic to your Honda blog, he’s doing you a MASSIVE favor.  So, thank him!  Send him an email, say hello and see if there’s anything you can do for him. 

Sure, it can be a bit time consuming but trust me, it’s worth it. 

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1. M. LEE Says:
   July 7th, 2008 at 7:07 pm

   GREETINGS-
   I’M OLD-FASHIONED, I GUESS, BUT I AGREE WITH YOUR CONCEPT COMPLETELY.
   HOWEVER, BEING A NEWBIE, AND WITH THE PUBLISHING OF MY WEBSITE EMINENT, I’D LIKE TO ASK A QUESTION ABOUT THAT PROCESS.
   HOW DO YOU FIND OUT WHO IS LINKING TO YOUR WEBSITE ? I THOUGHT THAT YOU COULD ONLY KNOW WHO YOU LINK TO, NOT WHO LINKS TO YOU.
   IT MAY SEEM LIKE A REALLY SILLY QUESTION, BUT I DO AGREE THAT IT’S NOT ONLY GOOD MANNERS, BUT GOOD BUSINESS TO THANK FOLKS FOR THE EFFORT.
   THANK YOU FOR YOUR COURTESY & FOR YOUR TIME.
   WARM REGARDS,
   M. LEE