I have built three stores of late and used ADWORDS to point to them. I got excelent repsonses in a matter of hours. Unfortuantely rather quickly slapped me at $13.00 per click.
Has anybody actually had success with Google in particular to promote stores ?
I use things like search engine optimization and article writing to promote my stuff. I build a list for each site, and that's mainly how I make my money doing this.
For those of you who want to use pay per click, here is the best resource I know of:
http://www.payperclicksearchengines.com/This site will show you where to get free pay per click credits so you can create campaigns and test them out before committing or spending any money.
I don't know how many of you have heard of Rosalind Gardner. She runs
http://www.101date.com and wrote a book/ebook on making money from affiliate programs.
I've seen her site on some of the smaller pay per clicks where you only pay about a penny per click. She seems to use it with a lot of success.
Start small. Check your keywords.
Google also offers a learning center. Lots of helpful free information here. They want you to succeed so you spend your money with them.
http://www.google.com/adwords/learningcenter/index.htmlHope this helps.
Jinger