I think a lot of your visitors truly are looking for the 'magic' and instant millionnaire thing. The sales pages profoundly express the power of the tools. But they truly do come across with an incorrect message, for any Newbie looking to find just that. Again... this is a TON of work. It is a whole new learning curve. It is taking the HTML world and diving off the deep board, into dbase driven webbing. Lots of folks are not prepared for this.
I totally agree with this, and despite the message that sales page may give to some, we always have a part in the sites where we say that is work involved, that is knowledge needed and that we don't sell Holly Grails of success but software. I try to make this as clear as possible, then again, i know people that buy although they are aware that they don't know anything about html or other things we said they should know. This is not a crime, of course, we all have to start somewhere, but sometime (fortunately not too often) is the willing to learn that is missing also.. I guess we need to try to be even more clear..